Why is facial cleansing so important?

Our skin is exposed to numerous stress factors every day. Fine dust, dirt, UV radiation, perspiration and make up accumulate in the pores. If the skin is not cleansed regularly, this can lead to blemishes, a dull complexion or an unbalanced skin appearance.

Thorough yet gentle cleansing of the face not only removes build up, it also supports the skin’s natural protective function. In addition, serums, creams and other skincare products can only unfold their full effect on skin that has been properly cleansed.
This means that cleansing is not a minor step but the foundation of every professional skincare routine, both in the cosmetic institute and at home.

Facial cleansing, why skin type matters

Every skin type has its own needs. This is why your daily cleansing routine should always be tailored to your individual skin type.

• Dry skin requires mild, replenishing textures such as a cleansing milk or balm.
• Oily skin benefits from lightweight gels or foaming cleansers that remove excess sebum.
• Sensitive skin needs soothing, fragrance free formulas with gentle surfactants.
• Combination skin looks for balance and a thorough cleanse without drying out the skin.

Men should also cleanse their face correctly, since shaving and increased sebum production mean that their skin has specific needs.

The cleansing products from JANSSEN COSMETICS are designed to address these differences. They cleanse thoroughly without disturbing the skin’s natural acid mantle and create the basis for a healthy skin feeling.

Facial cleansing with oil or water based products

The type of cleanser you choose has a direct impact on the results.

• Oil based cleansing efficiently dissolves make up, sun cream and excess sebum. It is ideal for dry and sensitive skin types or as the first step in an intensive cleansing routine.
• Water based cleansing, usually in the form of gel, foam, milk or cleansing powder, removes dirt, sweat and water soluble residues.

If you want to cleanse the skin on your face down to the pores, it is worth combining both variants, known as double cleansing. This removes even stubborn build up without overburdening the skin.

Double cleansing, the professional technique for deep cleansing your face

Originally part of Asian skincare routines, double cleansing has now become firmly established here as well. The method consists of two steps.

1. The oil based cleansing step removes make up, sun protection and excess sebum.
2. The water based cleansing step then removes perspiration and remaining dirt particles.

The result is deeply cleansed skin. Pores appear more refined and the complexion looks visibly clearer and smoother.

Tips for effective facial cleansing

1. Cleanse morning and evening, in the evening to remove dirt and make up, in the morning to lift away sebum and dead skin cells.
2. Use lukewarm water, hot water can dry out the skin.
3. Choose pH balanced products that help to maintain the natural protective film.
4. Invest in quality, high performance cleansers such as those from JANSSEN COSMETICS are effective yet gentle.
5. Complement your routine regularly with exfoliators and masks to regenerate and revitalise the skin.

Common mistakes when cleansing the face

Even the most well intentioned routines can include habits that are not ideal. These should be avoided.

• Water that is too hot or vigorous rubbing, both can irritate the skin.
• Products that contain alcohol or are highly aggressive, they damage the skin barrier.
• Exfoliating too often, this can irritate the skin and weaken its protective layer.
• Using wipes as the only cleansing step, they usually only remove surface build up.
• Neglecting the neck and décolleté area, these areas also deserve regular cleansing and care.

Gentleness is the guiding principle when cleansing the skin. Only then will the skin barrier remain intact and the skin stay healthy in the long term.