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Contact details and mail address of your representative will be mentioned in the order confirmation or can be found here. No deliveries outside the listed countries.
Applying concealer correctly
08 September 2025
Your guide to a fresh, awake look
Tired eyes, dark shadows or fine lines around the eye area are completely normal, although sometimes we want to give our complexion a little more freshness. This is exactly where concealer comes in. When applied correctly, it works like a small magic wand, under-eye shadows disappear, the complexion looks more even and your expression appears more refreshed. But how can you apply concealer correctly without it settling into fine lines or looking unnatural?
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In this guide, you will learn step by step how to proceed, which mistakes to avoid and which professional tips make all the difference.
Why is concealer worth using?
Concealer is a true all-rounder in any beauty routine. It brightens dark areas when applied, conceals small imperfections and provides more vitality. Particularly around the eyes, it can work wonders when you want to cover dark circles. Unlike foundation, it is specifically designed to work on targeted areas and provide coverage exactly where it is needed.
To make sure you apply your concealer correctly and fully benefit from its potential, the right technique is essential. Otherwise, it may crease, appear patchy or make the skin look older instead of refreshed.
Conceal dark circles
Dark shadows under the eyes are visibly brightened, giving a fresher and more awake appearance.
Cover imperfections and unevenness
Minor concerns such as redness, blemishes or pigmentation irregularities can be concealed precisely.
Contour the face
With lighter or darker shades, concealer can be used to highlight or sculpt the face.
Define lips and eyes
Perfect for correcting uneven lip lines or cleaning up eyeshadow edges.
Tip
To get the most out of your concealer, the application technique is essential. If applied too thickly or unevenly, it may settle into lines, look patchy or make the skin appear older rather than refreshed.
How to apply concealer correctly: a step-by-step guide
The technique determines whether the result looks natural or not. Follow these steps to apply concealer optimally:
1
The basics: cleansing and skincare
Before you start, your skin should be optimally prepared. A thorough cleansing removes residue and ensures the concealer applies evenly. Follow with your skincare routine including a hydrating eye cream. This prevents dryness in the delicate area and creates the perfect base.
Important: Allow creams or serums to absorb before applying make-up. This helps prevent the concealer from slipping or looking patchy.
2
Choosing the right shade
A concealer should be no more than one or two shades lighter than your natural complexion. Too light creates a mask-like effect, too dark leaves shadows visible. To find the right concealer, it is worth testing several shades.
3
Less is more
Always apply only a small amount. A rice-grain-sized dot is often enough for the entire under-eye area. You can always build up the coverage later.
4
The right application technique
Apply the concealer in small dots or in a triangle under the eyes. Then gently tap it in using your fingertips, a brush or a damp sponge. Important: never rub, as this stresses the delicate skin.
5
Set for long-lasting hold
To ensure your concealer lasts throughout the day, set it with a light transparent powder. This prevents creasing.
How to apply concealer for dark circles
Dark shadows under the eyes are one of the most common beauty concerns. Concealer can work wonders here, as long as it is applied correctly.
Use colour correction
Strong, bluish under-eye shadows can be neutralised with a peach-toned concealer.
Brighten
Apply a concealer matching your skin tone on top to ensure the eyes look instantly more awake.
Blend gently
Tap the concealer in carefully so that it blends seamlessly with the skin.
This method lets you cover dark circles without looking artificial.
Pro tips
To apply under-eye concealer correctly, place it not only directly under the eye but also blend slightly towards the cheekbone. This creates a seamless transition into the foundation and makes the eyes appear more open.
Another tip: Use concealer as a highlighter. Apply a small amount on the bridge of the nose, under the eyebrows or in the nasolabial folds to subtly sculpt the face.
How to apply concealer on fine lines or wrinkles
Wondering whether you can use concealer when fine lines are already visible? Absolutely. The key here is also moderation.
Light, creamy texture
Choose a light, creamy formula that delivers extra hydration.
Target the shadowed areas
Only apply concealer where true shadows appear, not across the entire under-eye area.
Tap, don't drag
Tap the product in gently instead of dragging it across the skin.
Lightly set
Lightly set the concealer with a fine powder to prevent creasing.
This ensures a fresh, natural result without emphasising lines.
Finding the right concealer shade
The right concealer shade is essential for a natural result. Choose a shade that complements your skin tone and supports the desired effect.
For dark circles
Choose a shade with a peach or pink undertone to counteract bluish shadows.
For redness or blemishes
A yellow or beige-toned concealer helps neutralise mild redness and creates a harmonised complexion.
For highlighting
Choose a slightly lighter shade to highlight areas such as the bridge of the nose, chin or cupid’s bow.
Tip
Always test concealer in natural daylight directly on your skin, not only on the back of your hand. This is the best way to see whether the shade truly matches your complexion.
Four common mistakes to avoid
- Using too much product: more concealer does not mean more coverage, it often results in a cakey finish.
- Wrong shade: if it is too light or too dark, it counteracts the desired effect.
- Unprepared skin: without the right skincare, concealer creases faster.
- Not setting the product: especially with oilier skin, concealer can move without fixation.
Apply concealer correctly for a fresh, natural finish
A concealer is a true multitasker that can make your face look fresher, more awake and more even-toned in just a few steps.
For convincing results, proper preparation, the right shade and a gentle technique are key.
Whether you want to cover dark circles, soften fine lines or simply brighten the eye area – with these tips you can apply concealer correctly and achieve a natural look.
This makes concealer an essential part of your make-up routine – not as a mask, but as a subtle enhancement of your natural radiance.